Can Geotagging Blog Posts increased Local Search Marketing Performance?
October 19, 2011 by admin · 93 Comments
This post is one of a series of liveblogs MIMA Summit 2010.
When you think of geotagging, or check-in, what do you think of?Probably, GPS, FourSquare, places of Facebook or leaving a photo site like Flickr knows where the photo was taken, but it can also be done for the blog.
Geotagging in blog posts is still relatively new, but he’s well on its way.
Pt.wordpress.com already supports geotagging in profiles and posts so that you can let others know where you are posting to. Also soon they will release a Geo search feature that will allow people to find messages based on your location.
If you have a WordPress blog hosted, this functionally internal not yet, but there are some plugins that can enable it.GEOTag, OSM and Geolocation all claim to add geospatial information to blog posts and worth checking out.
So how does this tie in local search marketing?Easy. local search is all about Finding the right corresponds to a user based on your location.So when I search for “Audi dealers in Minneapolis”, it filters out any results in Los Angeles, Seattle or New York.
Now imagine that even the regular search.Search engines will still put local results at the top, but then list what he believes are the best games based on their algorithm.If you have installation geotagging, which can be another indicator for search engines that your post is better targeting (or most relevant) researchers Minneapolis and it can then be included for that particular survey.
Search engines are all about giving the best search results for your researchers and location is increasingly important. not all users know to search for Google Maps to get local results, so that search engines have to interpret local intent and the location of the researcher in regular search results too. If you’re geotagging on your blog, this can be an indicator that your content is a good match for a search query geographically specific search engines.
Geotagging continues to evolve, chances are that the search engines that will scroll on your algorithm, as well as other geolocation signs at that time also is very possible that search engines will begin appearing location specific and show results based solely on geotagging. Getting geotagging Setup now can help get your blog content before the game.
This idea of post was sparked by I <3 wordpress=""> with Peter Fleck and Toby Cryns Mima Summit in 2010.
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